Our Story
Thirty Degrees was born out of something small yet iconic: laundry labels. What began as a nod to the “wash at 30°” symbol evolved into a playful identity that celebrates contrasts — clean and dirty, precise and spontaneous, ordinary and iconic. For us, design is about transforming everyday details into cultural statements.
Inspiration
Our collections draw inspiration from unexpected places. From universal laundry icons and the cotton flower as a symbol of purity, to the unstoppable rhythm of New York City, and personal influences like family, food, and music. Each piece reflects this mix — a dialogue between street and studio, nostalgia and innovation, humor and craftsmanship.
Beyond Fashion
At Thirty Degrees, we see ourselves as more than a clothing brand. Fashion is simply the first language we use to connect. Our vision is to build a community — a space where creative energy thrives across music, art, design, and culture. Through collaborations and shared passions, we aim to create not just collections, but a cultural movement.
Quality and Values
Creativity is always matched with uncompromising quality. We work with premium materials and a mindful approach to sustainability, ensuring every item is both refined and built to last. More than just garments, our pieces embody stories, values, and connections — crafted for individuals, designed for a community.
