Born Form Real Life
30° was not born on the runway,
it was born on the sales floor.
With over 15 years of hands-on experience in retail and international fashion brands, the brand is built on a deep understanding of what truly works in real life. Fashion learned from practice, not theory, designed to last beyond trends.
FIT° IS EVERYTHING
At the core of 30° lies a simple belief: fit is everything. Timeless, perfected cuts form the foundation of every garment, allowing materials and design to evolve without compromising comfort, function, or longevity. This is considered design, grounded in precision and made for real bodies.
DESIGNED WITH CARE°
Inspired by family, culture, and lived experience, each collection reflects a chapter in life. The name 30° refers to th international care instruction, wash at 30 degrees, symbolizing responsibility, respect, and durability. Because true quality is not about excess, but about care, intention, and time.
